Ouvrez les yeux #EnPlusGrand (Open your eyes #EvenBigger)
The Nolaroads Agency called on La Maison du Bonheur to create, direct and produce a video for the new advertising campaign of The Regional Tourist Committee for the Nouvelle Aquitaine Region, #ENPLUSGRAND.
We produced a spontaneous video by encountering the public inviting them to take part in a competition. Our concept: The Magic of Discovering the New Region! We worked with the Magician Henry Fexa (facebook.com/HenryFexa/) calling on people’s joy and awe.
The video had close to 100,000 views not even 24 hours after it was published.
The campaign was a great success with over 670,000 views to date.
Click here to see the video